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Using the best travel technology to help our partners succeed

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Booking.com have been market leaders in the travel industry for over 20 years. Our technology is just one of the elements that keeps us ahead of the game. We are unrivalled in our experimental approach to travel technology and committed to developing and using the most sophisticated technical tools and processes to help our clients succeed. One of these tools is A/B testing. A/B testing means trying two different messages or approaches to see almost immediately which the customer likes best, and which results in conversions. Our partners love this approach as they can make sure they are engaging the widest audience possible, and that their customers will get the service they want and keep coming back for more. One of the best things about using A/B testing is that you can keep on optimising and making improvements. Another benefit is how quickly you get your insights. Knowing right away what works means you can enhance your services quickly and stay ahead of the game in the competitive travel market. Keeping customers at the heart of what you do is vital. Experimenting with your content and offering means our partners understand what their customer wants and then they can deliver it.