Why migrate to a Booking.com Branded website?

A few steps away to start growing your business.

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We are thrilled to announce that our supply will now be offered to your users under the Booking.com branded website, enabling you to offer an even better travel experience to your users. Additionally, we will equip you with a better platform experience, with improvements we are bringing based on your feedback. 

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A better solution to meet traveller needs

Your users can get the widest choice possible, with the best user experience to keep them coming back for more.

"Booking.com has a very well-known global brand and a loyal customer base, making it the world’s largest travel marketplace. By offering our products and services under one unified brand, it allows our partners to expand their offering to more than just car rentals, but all services that our users need to build their perfect trip."

Katherine Cook
Partnerships Director

Why offer part of the trip, when you can offer the whole journey?

With our vision to offer the ultimate travel experience - we are excited to introduce you to the Connected Trip, enabling your users to book everything they need to have an enjoyable, stress-free journey - from the flights to the desired destination, to the taxi from the airport, the accommodation in the most convenient location, to the car rental that takes them wherever they dream. - from the flights to the desired destination, to the taxi from the airport, the accommodation in the most convenient location, to the car rental that takes them wherever they dream. 


What will your front-end experience look like?

Offering the full Booking.com Connected Trip portfolio to your users - Accommodations, Flights, Car Rentals, Attractions, Airport Taxis - allowing them to manage their bookings in one place. 


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Improve the competitiveness of your offering

You will be able to continue to offer car rentals, but also the whole Booking.com Connected Trip portfolio: Car Rental, Accommodations, Airport Taxis, Flights & Attractions.

Achieve higher conversion and repeat rate

Based on our insights, users who book accommodation + another travel product are more likely to rebook, hence a higher conversion and repeat rate.

Everything in one place

All the information you need under a single contact, a single platform experience, with all the information and insights you need to make the right decision to grow your business. 

How do your peers find the Connected Trip offering?

99% of our partners using the Booking.com Branded website chose to opt-in to the Connected Trip offering because it helps their customers experience the world more easily.

"We believe that offering Connected Trip to your users is a start towards a rewarding journey to grow your business and expand your horizon. We are committed to make this transition as smooth as possible for you, offering all the tools you need to succeed. We look forward to expanding our partnership together."

John Almeida
Partnerships Director of Product
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‘This is great news, what do I need to do to start benefiting from this?’

All you need to do now is sign up to your new partner center portal and complete your pending tasks. 

Step 1

Sign-up using this link. There are only 3 steps for you to complete the signup process. 

Sign up now

Step 2

Use this promo code when creating your account: BTL23MIG

Step 3

Complete your pending tasks. This includes: 

  • Read and agree to the new terms and conditions.
  • Set your payment details in your new portal
  • Update your affiliate links


Is there a change to the car rental offering?

You will be able to provide your users with access to the same car rental supply at great deals and great prices, with no hidden fees and free cancellation up to 48 hours before pick-up time on most bookings. Your users will still be served from the biggest car hire companies - with choice for any kind of trip, from compact vehicles to SUVs - in more 60,000 locations. 

Additionally, your users will be able to get access to the full Booking.com experience, including access to Genius loyalty program, 5 million+ reviews by verified customers, customer support in over 30 languages, ability to manage their booking all in one place, and many more benefits.

Will I be able to still direct my users to a car rental offering? 

Yes, once you sign up to your new partner centre portal, you will be able to redirect all your links to Booking.com instead.

How can I update my affiliate links?

You can do that by simply redirecting your links in the format as the below examples, including your new AID:
Cars: https://www.booking.com/cars/index.en-gb.html?aid=123456

Can I choose to hide certain offering (e.g. hide attractions)?

No, your users will be able to see all our connected trip offerings. However, you can choose where to direct your users and land on the specific connected trip offering.

Why have my details been shared with Booking.com?

We have done this to make it easier for you to sign up to Booking.com. Your contact details were shared by Booking Transport Limited to Booking.com B.V. in accordance with our privacy statement

What if I am not happy with this change?

We believe that this is a great advantage for you, however, if your business priorities are different, you can choose to opt-out of this process. To do this, please fill in this form before 29 March 2023. Our support team will follow up with you to understand reasons for opting-out and ensure we work on the best options for you moving forward. 

I need some help with some additional questions I have. How can I contact you?

Please fill in this form. We will try to answer your questions as soon as possible.

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